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Our Team - San Francisco

Management Team

Ramuel Malayan
CEO

Ramuel Malayan started his career as the “The Most Outstanding” recruit when he graduated from the U.S. Navy Recruit Training Command (RTC). He completed training from the U.S. Naval Engineering School in Great Lakes, IL and led and supervised multiple engineering work centers and assignments. He was stationed all over the United States and abroad including Yokosuka, Japan; Guantanamo Bay, Cuba; Norfolk, VA; and Pearl Harbor, HI.

After he completed various special operations and deployments, he retired from service and held a permanent role at the Department of Homeland Security as Customs & Border Protection Officer at the San Francisco International Airport (SFO).

Behind his formidable character is a person with a gentle heart. The greatest motivation that pushed him into the senior home care industry is his 78-year old mother. He not only realizes that taking care of seniors is an undying industry, but he also recognizes that creating a home care business will positively help other people have jobs.

He is an active member of the South San Francisco Golden Gate Lions Club whose mission is to provide meaningful community services to anyone who needs them.

Alicia Fortaleza
COO

Alicia Fortaleza is a registered nurse by profession. Upon her grandfather’s recommendation and her interest in travel, she took up nursing and graduated from one of the top universities in the Philippines. She continued her post-graduate studies here in the U.S. where she completed her masters and doctorate degrees in Health Care Administration.

She worked at two San Francisco Department of Public Health hospitals, mainly in Nursing Administration, for 35 years. Her greatest and historical contribution in Nursing was when she was chosen to be part of a task force made up of 25, very select, registered nurses from all over the State by the California Board of Registered Nursing to review and update the RN board exam to how it is today.

She retired early so she can fulfill her dream of traveling the world. When she became a single mother, to provide for her family, she started a business in residential care homes for the mentally challenged. This was when she realized she can raise three children on her own and be successful as an entrepreneur at the same time. She went on and opened five more homes after that.

She was awarded one of the 100 Most Influential Filipina Women in the US by the Filipina Women’s Network in 2012. She is currently a board member of the South San Francisco Golden Gate Lions Club and advisor for the Philippine Nurses Association of Northern California and the University of the Philippines Nursing Alumni Association.

Ester C. Aure
VP of Marketing

Ester has over fifty years of business experience, most of which was within the Financial Division of the California State Automobile Association (AAA). Her senior managerial assignments were conducted primarily within the Fiscal Administration, Accounting, Payroll and Financial Control sections of the organization. She was actively involved in strategic planning, organization and staff planning, project management, accounting, financial analysis and financial control activities. Ester retired as their payroll manager after 34 years of service.

She is the chair of the National Federation of the Filipino American Associations (NaFFAA) San Francisco Chapter and the current Health and Wellness Program Director of NaFFAA SF Chapter. She oversees the overall health of the seniors and children of Filipino ethnicity in San Francisco.

Ms. Aure graduated with a Bachelor of Science Degree in Elementary Education (BSEED) from Philippine Normal University, Manila, Philippines. She earned additional college credits in business by taking several courses in Accounting, Business, and Management at the Golden Gate University in San Francisco and various other institutions of higher learning in the United States. She is also an active member of the Filipino Community Cancer Collaborative.

Romeo Hernandez (JJ)
Client Care Manager

Romeo (JJ) is a business graduate of San Jose State University, an experienced Care Facility Administrator, and a Residential and Commercial Realtor.  JJ is a former owner and executive director of a reputable in-home care agency in the South Bay Area.  Since 1998, JJ has also owned and managed several care facilities in the Bay Area, Central Valley, and Sacramento. 

Although a previous owner and administrator, he still resumes his Residential Care Facility for the Elderly (RCFE) Administrator Certificate, a Nursing Home Administrator In Training (AIT) Certificate, and has a passion taking care of all people that needs assisted living.  Because of his knowledge, experience, and passion, JJ has the expertise to provide excellent quality of care and provide a credible network and rapport with senior communities, senior housing, developmental disabled communities, hospitals, and healthcare facilities.

Romeo Hernandez Picture

JJ is also involved with his church.  On JJ’s spare time, he enjoys vacationing with his wife and children, mountain bike riding, swimming, and helping coach AAU basketball.