Since the company’s inception in 2003, the 1Heart Caregiver Services logo and branding has undergone some significant changes thru the years. 1Heart Caregiver Services has been known before as Caregiver Services & Home Care Inc. (see fig 1).
Under its CEO, Belina Calderon-Nernberg’s effective goals and directives, the company blossomed into a popular home care agency of choice in Southern California and due to its long-standing success, in May of 2014 the company decided to venture also as a franchise company. With the company’s evolution and the idea of a fresh new perspective, the name and the logo 1Heart Caregiver Services was born. (see fig 2).
The renaming and the re-branding efforts of the company has given positive results to further establish and maintain a strong presence in the home care industry. As 1Heart Caregiver Services, the company was better represented as a tried and tested brand. Furthermore, its continued growth due to its adherence to strong business principles and the streamlining efforts and expansion as a franchise has inspired the company to update the brand logo this year. (see fig 3).
In fact, some of 1Heart’s media sites and print materials now bear the new 1Heart Caregiver Services logo.
The design of the new logo is a transition from a basic and simple look to a more modern and defined look. The clean and smooth typeface of 1Heart Services represents 1Heart’s professionalism and reliability. This complements the brush-stroke style of the heart-shaped icon formed by the letters C and S, as a symbolism for 1Heart’s essential organic and caring nature.
From the old logo that aptly represented 1Heart Caregiver Services for some time, the company transitions into this new, more modern logo to portray 1Heart Caregiver Services’ growth into a more proactive franchise brand, yet firmly grounded in its mission of quality client-centered and service-oriented care.
1Heart proudly introduces its new logo on its 12th year anniversary starting this October 2015.
“We have come a long way since our humble beginnings in a small simple 1-room office space to an expanding business headquarters on Los Angeles. It is a great feeling to look back to be able to see how much we have already achieved in more than a decade’s worth of hard work. The experience we’ve gained from all those years has helped us improve and continue to grow. This new look of the 1Heart Caregiver Services logo best represents the Agency and the Franchise’s renewed optimism, growth, and a much clearer vision as we head towards the future,” says Belina.
Kevin Tagarao is 1Heart Caregiver Services' Vice President of Operations.